Terms of service
Privacy Policy
Last Updated: 09/09/2026
This Privacy Policy explains how STRAORD, Inc., doing business as LOOV (“LOOV,” “we,” “us,” or “our”), collects, uses, shares, and protects personal information when you visit getloov.com, purchase our products, join LOOV Circle, contact us, or otherwise interact with our services.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Depending on how you interact with LOOV, we may collect the following categories of information.
Information You Provide to Us
This may include:
- Name;
- Email address;
- Telephone number;
- Billing and shipping address;
- Account information;
- Order and transaction information;
- LOOV Circle membership information;
- Customer-support communications;
- Product reviews, survey responses, or other information you voluntarily provide.
Payment Information
Payments are processed through third-party payment providers.
We may receive information related to your transaction, such as payment status, card type, billing address, transaction identifiers, and limited payment details.
We generally do not directly store complete payment-card numbers.
Information Collected Automatically
When you visit our website, we and our service providers may automatically collect certain information, including:
- IP address;
- Browser and device type;
- Operating system;
- Device identifiers;
- Pages viewed;
- Referral URLs;
- Approximate location derived from IP address;
- Date and time of visits;
- Website interactions and browsing activity;
- Shopping-cart and checkout activity; and
- Cookie and similar technology information.
2. How We Use Personal Information
We may use personal information to:
- Process, fulfill, and deliver orders;
- Process payments and refunds;
- Create and manage customer accounts;
- Operate and administer LOOV Circle memberships;
- Provide customer support;
- Communicate about orders, memberships, payments, or account activity;
- Send marketing communications where permitted;
- Personalize website content and offers;
- Analyze website performance and customer behavior;
- Improve our products, services, and website;
- Prevent fraud, abuse, unauthorized transactions, and security incidents;
- Enforce our Terms of Service and other policies;
- Comply with legal, tax, accounting, regulatory, and contractual obligations; and
- Protect the rights, safety, and property of LOOV, our customers, and others.
We may also use information for other purposes disclosed to you when the information is collected.
3. Cookies and Similar Technologies
We use cookies, pixels, tags, APIs, and similar technologies to operate our website, remember preferences, understand website activity, measure advertising performance, and improve customer experiences.
These technologies may be provided by LOOV or by third parties such as:
- Shopify and other ecommerce providers;
- Analytics providers;
- Advertising platforms;
- Payment providers;
- Customer-support platforms;
- Email and SMS providers; and
- Fraud-prevention and security providers.
Some of these third parties may collect information about your activity across websites or services for analytics or advertising purposes.
Where required by applicable law, you may be provided with controls allowing you to manage certain cookies or advertising-related processing.
4. How We Share Personal Information
We do not sell personal information for money in the ordinary sense.
However, we may disclose personal information to third parties where reasonably necessary to operate our business, including:
Service Providers
We may share information with companies that provide services to us, including:
- Ecommerce hosting;
- Payment processing;
- Order fulfillment;
- Warehousing;
- Shipping and logistics;
- Customer support;
- Email and SMS communications;
- Analytics;
- Advertising and marketing;
- Fraud prevention;
- Cybersecurity;
- Accounting, legal, and professional services.
These providers may process personal information only as necessary to provide their services or as otherwise permitted by law.
Advertising and Analytics Partners
We may share or make available certain identifiers, browsing activity, purchase activity, or other information with advertising and analytics partners to measure campaigns, understand customer behavior, or provide more relevant advertising.
Depending on applicable privacy law, some of these activities may be considered “sharing,” “targeted advertising,” or similar regulated processing.
Business Transactions
If STRAORD, Inc. is involved in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction.
Legal and Safety Reasons
We may disclose personal information when we reasonably believe disclosure is necessary to:
- Comply with applicable law or legal process;
- Respond to lawful government requests;
- Enforce agreements and policies;
- Detect or prevent fraud or security incidents;
- Protect the rights, property, or safety of LOOV, our customers, or others.
5. Marketing Communications
If you opt in to marketing communications, we may send you promotional emails or other marketing messages.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message.
You may still receive non-promotional communications relating to transactions, orders, customer service, or LOOV Circle membership.
Where SMS marketing is offered, separate consent and opt-out terms may apply.
6. LOOV Circle
If you enroll in LOOV Circle, we may process personal information necessary to:
- Manage your membership;
- Process recurring membership charges;
- Provide member pricing and benefits;
- Send billing notices and receipts;
- Provide membership support;
- Prevent membership or promotional abuse.
Membership billing practices are further described in our Subscription Policy.
7. Data Retention
We retain personal information for as long as reasonably necessary to:
- Provide our products and services;
- Maintain customer accounts;
- Complete transactions;
- Fulfill legal and tax obligations;
- Resolve disputes;
- Prevent fraud;
- Enforce our agreements; and
- Protect legitimate business interests.
Retention periods vary depending on the type of information and the reason it was collected.
8. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
9. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information, including the right to:
- Request access to personal information we hold about you;
- Request correction of inaccurate information;
- Request deletion of personal information;
- Request a copy of certain information;
- Opt out of certain targeted advertising, sharing, or sale activities;
- Withdraw consent where processing is based on consent; and
- Appeal certain privacy-related decisions where applicable.
We will not unlawfully discriminate against you for exercising applicable privacy rights.
To submit a privacy request, contact:
We may need to verify your identity before completing certain requests.
The exact rights available to you depend on applicable law. Delaware requires covered businesses to provide consumers with information about their rights and how to exercise them. Delaware DOJ
10. California Privacy Rights
California residents may have additional rights under applicable California privacy laws.
Depending on whether those laws apply to LOOV and the relevant processing activity, these rights may include the right to know, delete, correct, or opt out of certain sharing, sale, or targeted advertising practices. California Attorney General's Office
Where legally required, we will honor applicable browser-based or other recognized privacy preference mechanisms.
11. Do Not Track and Privacy Signals
Some browsers offer “Do Not Track” signals or other privacy preference mechanisms.
Because there is not a single universally accepted technical standard for all Do Not Track signals, our website may not respond to every such signal.
Where applicable law requires recognition of a specific opt-out preference signal, we will process such signals as required.
Delaware law specifically requires commercial websites to disclose how they respond to Do Not Track or similar mechanisms when applicable. Delaware General Assembly
12. Children’s Privacy
LOOV products and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.
If you believe a child has provided personal information to us improperly, contact support@getloov.com.
13. International Visitors
LOOV is operated by a United States company.
If you access our website from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.
Those jurisdictions may have data-protection laws different from those in your country.
14. Third-Party Websites and Services
Our website may contain links to third-party websites or services.
We do not control the privacy practices of those third parties, and their handling of personal information is governed by their own privacy policies.
We encourage you to review those policies before providing personal information.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
When we make changes, we will update the Last Updated date above.
If required by applicable law, we may also provide additional notice of material changes.
Your continued use of our services after an updated Privacy Policy becomes effective is subject to applicable law.
16. Contact Us
If you have questions about this Privacy Policy or wish to exercise a privacy right, contact:
STRAORD, Inc.
1111B S Governors Ave STE 28305
Dover, DE 19904
United States
Email: support@getloov.com
Phone: (220) 244-3599